Are you frustrated because your music is not getting the reaction you thought it would?
The problem might not be with your music.
The problem could be your RECORDINGS.
Do any of these sound familiar to you?
- Your music submissions are not getting forwarded or placed, even though you've spent hours in the studio. And you often get dinged for "not broadcast quality."
- You've spent a ton of money on all sorts of expensive recording gear, but your recordings still don't sound like it!
- Your music isn't bringing in the amount of income you want. And your significant other reminds you of that fact... All. The. Time.
- You're just getting into recording, and you're already confused & overwhelmed by all the "geek speak." You just wish someone could tell you what to do in plain English!
- Or you're been recording for years, but you're "stuck in a rut." Your recordings all sound the same. You're bored or uninspired. And you just need a fresh perspective to help you amp things up.
If you recognize yourself in one or more of these scenarios, you are NOT alone. The good news is, you can FIX them all!
What's The Problem,
And How Do I Fix It?
Let's face it. The music industry has changed.
Regardless of whether you're an indie artist or a film/TV composer or simply just a musician with a passion, you've got to be able to make quality recordings of your music if you want to compete in today's market. And if you're like many musicians, you want to save time & money by doing the recording yourself...in your own home studio.
The good news is...you can totally do that! Recording equipment and software is way more affordable than it used to be, yet it can deliver professional-quality sound.
So, why don't your recordings sound as good as the gear demo you heard at the music store?
Believe it or not, the source for many of the issues above is on the front end of the music production process, where the music is first captured.
Think about it: even if you're a wiz at mixing and mastering, your final result can only be as good as how it’s recorded in the first place. Yet many musicians (and even some producers and engineers) gloss over this part and/or don't realize that their initial tracking mistakes are causing issues down the line.
And perhaps even more ironically, the front end is the one area that seems to be the most neglected in today’s “audio education” world too.
You’ve probably come across a lot of “recording” courses that talk about which buttons to click to use automation in a specific DAW, or which plug-ins to throw on a mix, or which virtual instrument library to use. In other words, they encourage you to buy a lot of gear you don't need, and talk a LOT about the “downstream” or “back-end” parts of the music production process – about manipulating recorded tracks that already exist.
But how many of them actually talk about – and show you – how to get professional results right from the beginning, where it counts the most?
Well, that's exactly what my Recording Turbo-charge online program is all about:
getting it right on the front end.
And I know from experience that if you do get it right on the front end, everything that follows will not only sound better, it will also take a LOT less time and effort.
But you know what? I'm getting ahead of myself.
Let me back up a second...
Who's this "Fett" guy, anyway?
For those of you who don't know me yet, let me introduce myself...
My name is Fett.
That's it. Just one name... Fett.
I'm a 30-plus-year veteran of the music industry. I'm a musician and songwriter, but mostly I'm an independent record producer and engineer. In that capacity, I've played a role in more than 50 albums and many hundreds of demos and single-song recordings in many different genres and for many different markets all over the world. I've worked with both major-label and indie artists. My recordings have been played on radio and been used in film and TV. So, that's how I've gained the bulk of my experience.
But there are two things that make me different from a lot of other producers and engineers...
First, for seven years I was the Technology Editor for the prestigious Performing Songwriter magazine. That role allowed me to get my hands on, try out, and write about every kind of music gear imaginable. I also was privileged to interview a lot of world-famous producers and engineers, and write feature articles about them and their craft.
Being a Technology Editor at a major music-industry magazine was where I learned that it's not about the gear; it's about how you use the gear that ultimately makes the difference in the quality and emotional impact of music productions. And that applies to every step in the process, from recording, to mixing, to mastering.
The second thing that makes me different from many other producers and engineers is that I'm also a professional teacher and an RHI-certified coach. Throughout my career, I've always made it a point to share my knowledge with others. I've helped both amateur and pro musicians, engineers and producers to set up and use their own studios and to record, mix and master their own projects. I've taught at the Nashville Songwriters Association (NSAI), Belmont University, SAE Institute, the TAXI Road Rally and SongU.com. I've developed my own online training programs about music production. I've written a popular book, called Fett's Mixing Roadmap: A Step-by-step Guide To Mixing Music In The Studio. And I've coached a lot of private clients through all aspects of their music production careers.
One thing that my clients and students tell me over and over again is that I am able to explain music production and technology using straightforward, non-technical, non-geeky terms.
Don't get me wrong... I can get geeky if you want me to! But I can also explain things in plain English. So anyone can understand.
Ever Wanted to
Look Over a Pro's Shoulder?...
There used to be a process in the recording industry called “apprenticeship.” Up-and-coming recording engineers and producers would learn from experienced mentors, who would teach them their secrets, tricks, tips and techniques over a period of time. Through this time-honored rite of passage, the less-experienced learners would work their way up the ladder, and eventually become mentors themselves, to new apprentices.
Well Folks, those days are long gone.
So if you’re an independent artist, songwriter, film/TV composer, recording engineer or producer today, where do you go to learn all of that insider knowledge that you would have gained in the past through apprenticeship?
Well, you could spend countless hours scouring the Internet, watching YouTube videos and reading interviews with the greats, hoping for crumbs of insight.
Or if you’re super-fortunate, you might even get to meet with some experienced professionals and pick their brains a little.
But, it could take months or years for you to piece together all the information--not to mention the trial and error of doing it yourself--to make your recordings sound as good as the pros. And who's got that kind of time?!
Fortunately, there's another (and better) way:
Fett's RECORDING TURBO-CHARGE online program.
I designed Recording Turbo-charge specifically to fill the gap left behind by the loss of studio apprenticeships. Using today's Internet, audio, and video technologies, you can now take part in a "virtual apprenticeship" with me, watching over my shoulder and seeing everything unfold in vivid detail...just as if you were there in person.
In this 6-week intensive program, I walk you step-by-step through the entire front-end recording process, and teach you specific, pro recording techniques and skills that you can use immediately in your own studio and music productions.
This program is 100 percent "platform independent." You do not have to have ANY specific DAW recording software or any other specific model of gear. So whether you use a Mac or Windows, or Pro Tools, SONAR, Audition, Logic, GarageBand, Cubase, Nuendo, MixCraft, Studio One, or even a traditional console and outboard recording gear, you will be able to use ALL of the techniques taught in this program in YOUR studio and on YOUR equipment.
This program is not about fluff or skimming over the top level. From the very first module, we roll up our sleeves and dig in with both hands.
It's also not a re-hash of what you can find in your gear's user manual or online tutorials from gear manufacturers.
It's an in-depth, immersive focus on RECORDING chops - not mixing or mastering (those are covered in separate, equally in-depth programs that I teach).
Here's an outline and sample of what's covered...
SETTING THE STAGE
In week one, we'll set the stage for the upcoming weeks by creating a benchmark recording that you'll use throughout the course. We'll also discuss the importance of your studio setup and environment. These considerations will affect everything you do in your studio. So, it's important to get it right from the very beginning.
Sample topics include...
- Today's Recording and Music Production Realities
- Fett’s “Clean Recording Philosophy”
- Pro Secrets, Busting Myths and Favorite Sayings
- Monitor Positioning and Calibration
- Electrical Considerations
- Creature Comforts: Seating
- Your First Assignment: Recording Your Benchmark Recording
MICROPHONES & GAIN STAGING
Week two is a favorite of many students because in this week we talk all about microphones! It includes a downloadable list of Fett's favorite mics and features several live demos of the critical-but-often-overlooked process of setting levels and gain staging. By the end of this week, you'll have a thorough understanding of mics and how to use them effectively in the studio, as well as the knowledge to achieve optimal volume level going to your tracks.
Sample topics include...
- Primary Mic Designs and Variations: Dynamic, Condenser, Ribbon and USB
- The Affordable Mic Revolution and What It Means To You
- When (and When Not) To Use Mic Features and Functions: Polar Patterns, Low-frequency Rolloff and Proximity Effect
- Mic Placement & Usage Tips
- Choosing The Right Mic For The Task At Hand
- What Is Gain Staging and Why Is It Important?
- Where and How to Set Optimal Levels: Analog Front End, Interface, and Software
GUITARS & BASS
In week three we dive into specifics for getting the best sound out of acoustic guitars, electric guitars, upright bass and electric bass.
Sample topics include...
- Prep, Mic Selection, and Finding the "Sweet Spot"
- Mic Placement and Gear Settings for Recording Acoustic Guitar
- Mic Placement and Gear Settings for Recording Electric Guitar
- Pro Tips for Recording Electric Guitar
- A Live Demo of Bass Amp Mic Placement
- Recording Acoustic, Upright (Double), and Electric Bass
- BONUS: Thinking Like a Session Bassist
VOCALS, VOCALS, VOCALS
Week four is all about getting the most out of recording lead and background vocals. Vocals are the centerpiece of most recordings, so getting them absolutely right is top priority - so much so that we devote the entire week to just vocals.
Sample topics include...
- Vocal Recording Accessories
- Vocal Preamps, Compression & EQ
- Prep and Session Tips for Lead and Background Vocals
- Production Tips for Lead and Backing Vocals
- Vocal Tuning Crash Course
- Vocal Recording Setup Demo
- Vocal Performance Tips & Techniques
PIANO & KEYBOARDS
Week five delves into techniques for recording acoustic pianos as well as electronic (MIDI) keyboards and virtual instruments.
Sample topics include...
- Miking an Acoustic Piano, including a Live Demo
- Phase Cancellation and the 3-to-1 Rule
- Interesting Piano Recording Products
- MIDI and Audio Cable Hookup
- Pro Tips for Recording Electronic (MIDI) Keyboards
- Getting the Most Realistic Sounds From Your MIDI Keyboards & Virtual Instruments
DRUMS & PERCUSSION
In week six we talk all about recording drums and percussion, and meet live in the studio with a pro Nashville session drummer.
Sample topics include...
- Drum Mic Selection & Placement
- Interesting Drum Recording Products
- Gear Settings When Recording Drums
- Pro Tips for Working with Click Tracks
- Live Drum Miking Demo with Ace Session Drummer Chip Abernathy
- Additional Resources and Bonus Material, including info from two session drummers
- Percussion Recording Overview & Miking Demo
What People Are Saying...
“Best guidance...short of years of apprenticeship.”
“Kudos to you for an amazingly great presentation and body of material...You are providing the best guidance on recording that anyone could receive, short of years of apprenticeship. I've very much enjoyed many of your personal "pointers" and "secrets" that you've gleaned over the years... Thanks!”
“...this course...was a game changer for me.”
“I'm writing to tell you that I've already gotten my money's worth out of the course, just from your excellent sections on microphones and recording guitars. The acoustic guitar on my reference track was recorded using an EV CS15E with the OMNI capsule. After going through the mic module, I switched to the CARDIOID capsule. Then, I re-recorded the acoustic guitar using your mic placement suggestions and added a second mic. All I can say is, WOW!
Before taking your Turbo-charge program I was flailing in the dark on microphones, recording techniques, level setting, even how to set up my monitors. Now I can do a credible job of recording in my home studio, whereas I couldn't before.
Thanks for teaching this course. It was a game changer for me. I loved the class and learned a lot. I can't imagine working as a songwriter without the Turbo-charge background.”
So, How Does It Work?...
My Recording Turbo-charge Program starts on June 8th, 2016 and here's what you can expect...
Six Weeks of Master-class Level Instruction.
Recording Turbo-charge isn't a surface-level skim of recording basics. It's a comprehensive, real-world, in-depth examination of every step of the recording process.
Video Lessons Delivered Online.
Each week's lessons will be delivered to you as video modules that you can access with any secure network connection. But you don't have to be available at a specific day or time to be "in class." Instead, you can watch each video on your own time and at your own pace.
Hands-on, Hear-for-yourself Exercises.
The best way to really learn something and make it stick is to do it yourself. So, various modules also include suggested exercises that relate to the module's material so you can try out the techniques for yourself and reinforce what you've just learned.
Access ALL Materials for At Least One Year.
Don't have time to keep up with all the videos right now? No worries. Even after the "live" portion of the course is over, you'll be able to access ALL of the materials for at least one year. Watch them as many times as you want.
Get Personalized Attention on Live Q&A Calls.
Through periodic, live, group Q&A calls, you'll have the chance to ask questions specific to you and your setup to make sure you understand the material and can apply it to your own situation. The group format means that you also get the benefit of hearing other class members' questions — and my answers to them as well. The calls are staggered at different times to accommodate people in different time zones. So, whether you're in Sydney, Dublin, Calgary or New York, you'll get a shot at participating in these live discussions.
All Calls are Recorded.
If for any reason you can't make a live group call, don't worry. Every call is recorded as a high-quality MP3 file and is available for streaming or download within 24 hours of the call. Heck, even if you make the call, you might want to listen to it again!
Private Facebook Forum.
You'll also be granted access to a private Facebook forum set up just for students of this program. This is a great place to share tips, ask questions, compare notes and generally communicate with your peers.
Sign Up by June 8th to SAVE BIG!
Right now, I'm offering my biggest discount ever!
Sign up now to get the Fett-must-be-out-of-his-mind price of only $497!
That's more than 50% off the regular price ($997).
Once the course starts on June 8th, the price will go up!
So, please don't wait. Sign up Today.
Fett's Recording Turbo-charge!
This is the ONLY time I'm offering this special, instructor-guided version of Recording Turbo-charge! in 2016. And because of the personal attention that I provide in this course, space is definitely limited.
Sign up right now to make sure you secure a spot.
Click the Sign Up Now button below.
100% Satisfaction Guaranteed
What Some More Students Are Saying...
“...brilliantly laid out, presented and taught.”
“Before taking Fett's Recording Turbo-charge I was very much a beginner. I had been messing around with recording for about two years but was never really sure how it should be done. I learned an awful lot here that you simply wouldn't get in other courses. I mean, the module on mics alone is a goldmine. There is an incredible amount of info in the course and it's brilliantly laid out, presented and taught.
The assignments were so important. You can watch videos and read manuals all you want, but using the info in a project is key. And having the live, group Q&A calls was CRITICAL. Whenever you get the chance to study something, go for the course that offers live chat, phone, etc. with the instructor and class. You can't ask a video a question no matter how fantastic it is. And the interaction with the other students was brilliant also.
I'd certainly recommend the course to anyone. Just forget what you think you know and leave all egos at the door. This guy knows his stuff and knows how to teach.”
“...an excellent program!... I LOVED it!”
“Recording Turbo-charge is an excellent program! Even though I've been messing around with recording for 40 years, I learned so much. Fett has a real knack for explaining complicated, geeky stuff in simple terms. The modules were all extremely informative and provided insight into Fett's pro recording engineer knowledge, approach, and thought processes. I was glued the whole time. The group calls were also a HUGE benefit of the program and added great value. I am so glad I signed up. I LOVED it! ”
“I received more than my money's worth...”
“[Turbo-charge] is an excellent balance of information from beginner to advanced student and never over or under whelms a student. I really enjoyed the module on microphones. I've been in the music and A/V business for a very long time, yet there were things presented that I had no knowledge of and you really helped me to expand my creativity with that segment. And you are a wonderful teacher...even with material that might otherwise be very dry or boring. I received more than my money's worth in knowledge.
The very fact that you would share years of hard learned experience with us is still an amazing thing to me! A lot of professionals don't like or want to tell anyone else what their "secrets" are, but you just teach on man! What you do is elevate our whole music business to another exceptional level. Knowing you makes it worthwhile to keep on keeping on!”
Michael Duell Sr.
“...it accelerated the learning process”
“In a fast paced world where we want the answers right away, the information in Recording Turbo-charge really made me sit up and focus immediately on the way I should be thinking about recording. And it accelerated the learning process so I could work out answers really quickly that previously had taken years. So much of it was simplified into layman's physics and the logic of sound. And the amount of learning from our own questions as well as each other's in the live, group Q&A calls was enormous. It was exciting watching all of this coming together as I applied it in practice. ”
Los Angeles, CA
It's Time to Start Addressing Your Visitor's Last-Minute Objections
After the first call to action, use testimonials, case studies, more points lists and more text blocks to address all possible objections your visitors may have. Knowing these objections is very important... and you can learn all about them by talking to your customers and visitors. Give them a way to communicate with you and you'll quickly learn what's on your reader's mind as she goes through this page.
This part of the sales page can be a lot longer than it is in this template. There may be many objections that come up and you can address them all. If you dedicate a separate text block or a sub-heading to each one, your visitors can easily find the ones they have on their minds and skip the rest.
Use Sub-Headings Before Every Major Objection You Address
People are risk averse. We dread making a mistake and wasting our time and money on something that turns out to be rubbish. This is the part of the sales page where you can appease all those worries. One of the most important things you must learn about people in your market is what kinds of objections they have, so that you can effectively address them here.
You Get All Of This...
so you can watch when it's convenient for you
Live Q&A Calls
so you can ask questions
about your specific setup
of helpful charts and other
so you can try out the
techniques you are learning
Access For 1 Year
to all of the videos,
recordings, and files
Private Facebook Forum
so you can compare notes &
mixes with other students
100% Satisfaction Guaranteed
My 30-Day 100% Money Back Guarantee
You are fully protected by our 100% Satisfaction-Guarantee. If you don't get [a specific benefit that your product promises] by [a specific span of time in which you guarantee your product to yield results], just let us know and we'll send you a prompt refund.
Frequently Asked Questions
Why add an FAQ section like this?
A section like this is perfect for addressing buyer objections and smaller concerns that your visitors might still have.
How about adding a contact link?
An easy way to get pre-sales feedback is to add a "Contact Us" link to the bottom of the page, so that visitors can send you questions by email.
What about exit intent lightboxes?
You can also use the built-in exit intent feature to open a lightbox with a contact link and invite visitors to leave some feedback before they exit the site.
What questions belong here?
A great way to populate the FAQ section with questions is to invite pre-sales feedback from visitors. Your visitors will happily tell you exactly what questions are on their minds.
Have you tried a chat widget?
There are also many services you can use to add a live chat widget to a page like this. Inviting visitors to a live chat is a great way to learn about common questions and also increase sales conversions while you're at it.
Answer questions, save space.
We're using content toggles in this section, which allows you to present many questions in a compact form. Your visitors can easily read more about the questions they themselves have and ignore the rest.
P.S.:: Welcome to the post script section of the page. You can have one or several of these. This part is all about loss aversion. Here is where you can remind your reader that if they don't jump on this opportunity right now they will be missing out.
After the post scripts, use the link below to link to your purchase section or the checkout page.
Yes, I want to start getting [benefit] now!
But no one wants to read that much text! If that's something you're worried about with a sales page like this, keep in mind that the closer someone gets to making a purchase decision, the more likely they are to hunt for specific information. Your most valuable prospects are more likely to leave when there's not enough information than if there's too much
In this Text Block, Start Transitioning to the Solution You're Offering...
Keep it simple. You can use the icon feature in Content Builder for the images.
Don't over-explain in these text sections below each individual image.
Let the images do the talking. If something needs more explaining, add a text block below.
You've set the scene. You've captured your visitors' attention. You've related to them and told them everything they need to know to truly understand what your product is about. Now it's time to start introducing them to the product.
Keep one thing in mind: your product is the solution. At first, don't talk about it in terms of a product. Talk about how you found a solution and about how this same solution can help others too. Why do all this? Because if you set it up right, you will be the opposite of the slimy, used car salesman stereotype we all despise... you will not be pushing product, you'll be doing everyone a favor.
Here is a Smaller Sub-Heading for Extra Emphasis
Try mixing paragraphs with sub-headings of two different sizes (H2 and H3). You can use smaller sub-headings like the one above to make an important point or for quotes that relate to your story.
Ever notice how non-fiction authors love to use quotes throughout their books? That's because quotes are a nice change of page and they lend authority and gravitas to what you're saying.
Similarly, you can use subtle text highlights, text boxes, short paragraphs, sub-headings and other text formatting to draw your reader's eye to important parts of the text. This also helps break up the page, to prevent wall-of-text-syndrome.
Below is an example of a simple image section: use images or icons to illustrate a point you're making. This can assist in your story telling or be used to showcase features (although only if you use it further down the page, after the product reveal).
Don't Jump to the Sale too Quickly: Long Form is All About Building Rapport
This dark background is another way to create visual variety on your page and keep it interesting. If you use a dark background with light text, keep it short. Light text on a dark background is harder on the eyes than dark text on a light background.
Get Your Points Across by Using Lists
Create a nice list of points here.
What are the points about? Anything you want. This could be a summary of the page so far, for example (remember those scanners?).
Make your content easy to digest.
You can think of the layouting/formatting task on a sales page in this way: the goal is to present nice, appetizing, bite-sized morsels for your reader. Don't hit them over the head with big words or long paragraphs. Make it easy and fun to experience your sales page.
Once you know this, you'll want my product.
That's the result you should aim for with your content. Once your reader understands the story and all the points you've made, they will truly understand the value of your product (or service, or whatever you're selling).